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‘Choice’ In The Subject Line Boosts Engagement
Laurie Sullivan @lauriesullivan, at Media Post shared some interesting data regarding engagement results from email and text message campaigns. Engagement where the recipient has a ‘choice’ in the...
View ArticleWhat Does A Trillion Dollars Look Like?
Here’s a little context to help make sense of what a trillion dollars is worth. Now all we have to do is figure out where we agree on how we’d like to spend it.
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Tracking Web Users: Confusing Consumers For Profit?
There’s a lot we take for granted in our web browsing. There’s all that tracking of where we go and what we do – even if we do nothing. And don’t get me started on privacy policies, terms and...
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Building An Empathy Map Of Your Clients, Customers
Understanding the thoughts, emotions, motivations and needs of the audience a business serves is often a series of questions. These questions are a starting place. The key to success is listening to...
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The Gap Between Preception and Performance
JACK LOECHNER at Media Post shared some powerful data about the nature of a rewarding experience. Marketers too often focus on the customer actions they want without really understanding the values...
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